#033 - Twitch Partnerships and Content Creation

with Lewis Mitchell, Partnerships Lead ANZ - Twitch

Revisiting #008 with Lewis Mitchell.

Topics:

  • 00:00 – 02:30  Introduction
  • 02:30 – 04:30  Role as Partnerships Associate
  • 04:30 – 06:30  Being the only representative in a region
  • 06:30 – 09:00  ANZ verse International Streaming
  • 09:00 – 13:50  Differentiating yourself as a streamer
  • 13:50 – 16:30  Business acumen to start and grow
  • 16:30 – 19:00  Keeping in touch with sponsors
  • 19:00 – 21:30  Branding yourself
  • 21:30 – 24:00  Measuring success on Twitch
  • 24:00 – 25:30  Sales and Marketing for Twitch
  • 25:30 – 29:00  Revenue streams for Twitch streamers
  • 29:00 – 34:00 How to reach partnership
  • 34:00 – 37:30  Twitch Grass Roots Campaign         
  • 37:30 – 40:00  Tiered sponsors and streamers                                             
  • 40:00 – 43:00  Analytics for Twitch
  • 43:00 – 45:00  When should a streamer look for sponsors
  • 45:00 – 48:00  How to contact sponsors
  • 48:00 – 50:30  Sponsorship events and activations
  • 50:30 – 52:20  Understanding synergy between brands and streamers
  • 52:20 – 56:30  What make Twitch different than other platforms
  • 56:30 – 59:00  Common mistakes by streamers
  • 59:00 – 1:01:40 Who are your top streamers
  • 1:01:40 – 1:03:30 Feeling welcome in a community  
  • 1:03:30 – 1:07:30 Levelling up your stream
  • 1:07:30 – 1:11:00 Growing to quickly           
  • 1:11:00 – 1:11:30 Partnership Criteria
  • 1:11:30 – 1:12:09 Closing Comments

Lewis Mitchell

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