#052 - Startups & Gamification in Esports
with Mervyn Lau - CEO & Legal Counsel at TOKIGAMESTopics
00:00 – 02:00 Introduction
02:00 – 03:00 Background and History
03:00 – 05:20 TOKIGAMES
05:20 – 08:00 Spectator Games
08:00 – 09:20 Attention while watching Esports
09:20 – 11:20 Gamification Competitors
11:20 – 13:20 Revenue Streams and Success Metrics
13:20 – 14:00 Esports Viewership Data
14:00 – 16:00 Getting Involved verse Sustainability
16:00 – 17:40 Market Positioning and Tangible Results
17:40 – 19:00 Building Longevity with Brands
19:00 – 20:00 Preserving Status in the Esports Ecosystem
20:00 – 21:00 Passive Consumer to Active Ambassador
21:00 – 22:30 Day-to-Day of a Start Up Founder
22:30 – 27:30 Process of Picking Co-Founders
27:30 – 31:00 Proactive, Autonomy and Work Ethic
31:00 – 34:00 Higher Education, Degrees and Fall-Back Plans
34:00 – 37:30 Being Fully Invested
37:30 – 42:30 Singapore Government, Start-Ups and Esports
42:30 – 45:20 Investors, Exits and Honesty
45:20 – 49:00 Business Research and Strategy
49:00 – 54:30 The Value of Gamification
54:30 – 57:00 The Esports Experience
57:00 – 59:00 What’s Next
59:00 – End Closing Comments
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