#076 - Sports & Esports. Franchises, Integration & Ownership

with George Pappas - VP of Global Partnerships, AEG

Topics

00:00 – 03:14 Introduction
03:14 – 03:47 About George and AEG
03:47 – 05:25 AEG portfolio
05:25 – 07:36 George’s background
07:36 – 10:10 Team/Realestate ownership in traditional sports
10:10 – 12:13 Identifying burgeoning markets
12:13 – 14:49 Identifying Esports trends
14:49 – 16:10 AEG’s expertise with Immortals
16:10 – 17:42 Non-endemic brand integration
17:42 – 20:07 Multi-brand company and franchises
20:07 – 23:28 Identifying the Esports audience and trends
23:28 – 26:06 Identifying talent
26:06 – 28:17 Growing in the Esports industry
28:17 – 30:30 Different games, different leagues, different audiences
30:30 – 31:45 Selling the right audience to the right brands
31:45 – 38:00 Franchise leagues
38:00 – 42:01 maturation of non-endemic involvement
42:01 – 44:09 Brand involvement example – Microsoft Girls In Gaming
44:09 – 48:04 Connecting fandom with brands
48:04 – 50:58 Making sales in Esports
50:58 – 55:43 Focused parameters for sales and pitches
55:43 – 58:09 Alternative brand content direction
58:09 – 1:01:40 Brands George is looking towards in future
1:01:40 – 1:07:02 Sponsorship pricing
1:07:02 – 1:13:27 Sales in Esports vs. other mediums
1:13:27 – END closing comments

1:13:27 – END closing comments

George Pappas

Host – Chris Smith

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