#030 - Launching an Esports Division in a Large Organisation

with Walter Wang (Director of Esports, HTC)

Topics:

00:00 – 01:50 Introduction
01:50 – 05:10 Your Background
05:10 – 07:40 Starting as an Intern to Esports and Gaming branding
07:40 – 09:40 Proving Investing in Esports and Influencers
09:40 – 12:40 Narrative from HTC for Esports
12:40 – 15:10 Measuring Success and ROI for Sponsorships
15:10 – 16:55 Branding Verse Sales Oriented Marketing
16:55 – 23:40 Sponsoring Teams verse Leagues and Tournaments
23:40 – 24:30 Smart Phone and Virtual Reality Focus
24:30 – 26:50 Expanding from Esports into Influencers
26:50 – 28:00 Building Success through Influencers
28:00 – 29:30 Criteria to be an Influencer for HTC
29:30 – 32:30 Reaching Out to Get Sponsors
32:30 – 35:00 Managing Activations and Campaigns
35:00 – 37:35 Evaluating When to Scale
37:35 – 39:25 Creating Engaging Video Content
39:25 – 41:50 HTC and FAZE, Reaching a New Audience
41:50 – 44:00 Reaching Audiences from Different Games and General Gaming
44:00 – 45:30 Talking to the General Gaming Audience
45:30 – 47:00 Future for HTC Content
47:00 – 49:45 Understanding the Market You’re Creating Content For
49:45 – 51:00 Educating Bigger Brands Right the First Time
51:00 – 53:00 Content that Hits and Misses
53:00 – 53:50 Creating Content for Specific Games
53:50 – 57:40 Streamers Losing Money when Attending Events
57:40 – 59:00 Organic Conversations Brands and Influencers
59:00 – 1:00:00 Esports Teams and Business Models as Start Ups
1:00:00 – 1:03:30 Difficulty Syncing Event Schedules with Influencers
1:03:30 – 1:05:00 Working Direct or Through Agencies
1:05:00 – 1:07:22 Closing Words and Sign Off

Walter Wang – Twitter

HTC Gaming

 

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