#055 - KFC in Games, Esports v Gaming

with Drew Townley - CEO at Kairos Esports

Topics

00:00 – 01:00 Introduction
01:00 – 02:20 Early Rising
02:20 – 04:00 Pathway in Business in Esports
04:00 – 07:00 Gen Z and Gaming verse Esports Audience
07:00 – 09:00 Should you broadcast your event?
09:00 – 10:30 Aligning brands with the right products
10:30 – 15:30 ROI metrics, KPIs and case studies
15:30 – 20:00 KFC into Esports and Gaming
20:00 – 24:00 Resources for educating brands
24:00 – 27:00 Brands following each other
27:00 – 30:00 KFC Dating Simulator
30:00 – 32:00 Aligning with Call of Duty
32:00 – 34:30 Resonating Gaming Content
34:30 – 36:00 Rise of niche PR agencies
36:00 – 39:00 Deciding what to focus on
39:00 – 44:00 Identifying brands wants and needs
44:00 – 48:00 Panel of ESI, Starting a new sub-brand
48:00 – 50:00 KFC Gaming
50:00 – 54:00 Esports market in the UK
54:00 – 56:30 Government (Tourism), Export and Import
56:30 – 57:30 UK Esports Capital
57:30 – 1:01:00 Doubling down on LinkedIn
1:01:00 – 1:03:30   Showcasing what you’re doing
1:03:30 – 1:04:30   What’s Next
1:04:30 – END Closing Comments

 

Drew Townley 

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