#050 - Identifying Partnerships and Building Audiences

With Chico Tattini, Sales & Brands Partnerships Director INTZ Esports Club

Topics
00:00 – 01:50 Introduction
01:50 – 03:25 Passion for Esports
03:25 – 05:00 History and Pathway to Esports
05:00 – 07:00 INTZ Esports – Sales and Brand Partnerships
07:00 – 08:30 Account Managing verse Sales
08:30 – 10:20 Developing Sales Offerings
10:20 – 12:00 Explaining difference between Gaming and Esports
12:00 – 14:30 Focusing and Limitation in Regions
14:30 – 19:00 Franchising verse Relegation
19:00 – 22:20 Non-Endemics in Latin America
22:20 – 28:00 Setting the Right Terms (Hype Video)
28:00 – 30:00 Identifying the Objectives and Over Delivering
30:00 – 31:30 Utilising International Case Studies
31:30 – 34:00 Marketing focus on ROI
34:00 – 37:30 Cross-Partnerships Between Regions
37:30 – 39:00 Influencer Marketing and Esports
39:00 – 45:00 Capturing New Esports Fans
45:00 – 47:00 Avid Esports Fan or Not at All
47:00 – 49:00 Culture around Gaming and Esports
49:00 – 51:00 Esports 101 – Being Good at Games
51:00 – 54:00 Learning from International Esports Markets
54:00 – 56:00 Roadblocks in Brazilian Market
56:00 – 57:30 Region Based Training
57:30 – 1:00:00 Investment in Brazil
1:00:00 – 1:02:00 Preparing the Right Offering
1:02:00 – 1:05:00 Prospecting and Connecting
1:05:00 – 1:07:00 What’s Next for INTZ Esports Club
1:07:00 – END Wrap Up

Chico Tattini  

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