#071 - Expanding into China, Audiences and Affiliates

with Matthew Kowalak and John Pelcak

Topics

00:00 – 02:30 Introduction
02:30 – 03:30 M.A.A. Talent China
03:30 – 07:00 Why expand into China
07:00 – 09:00 Understanding Cultural Differences
09:00 – 11:30 Western and Eastern Influencers
11:30 – 12:30 Chinese Streaming Platforms
12:30 – 14:00 Developing Audiences in China
14:00 – 18:00 Affiliates and Revenue Sharing
18:00 – 19:30 Influencer Directed Marketing
19:30 – 21:00 Buy Now Pay Later (AfterPay)
21:00 – 24:00 Risks of working in China
24:00 – 28:30 Cultural Fluency
28:30 – 32:00 Brand Messaging in Esports Content
32:00 – 33:00 Content Driven Marketing
33:00 – 37:00 Consumption of Content
37:00 – 38:00 NBA > 2K League > Esports
38:00 – 40:00 Engaging New Fan Base
40:00 – 44:15 What Resonates with the Chinese Audience
44:15 – 50:00 Esports Growth and Limitations
50:00 – 52:00 Mobile Gaming
52:00 – 54:00 Watching Esports
54:00 – 55:20 What’s Next
55:20 – 59:00 Millennials and Gen Z – Gaming Culture
59:00 – 1:01:30 Where to Follow
1:01:30 – 1:05:00 Content Creator Monetisation
1:05:00 – END Closing Comments

Matthew Kowalak
John Pelcak
Host – Chris Smith

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