#016 - Esports Pathways, Growth, Influencers and OpportunitiesWith Ross Adcock
- What’s the pathway to a role like yours?
- How do esports & influencers fit into the overall marketing strategy for a brand like Corsair
? Have you seen growth in your budget towards these areas in 2019
- How do you weigh up opportunities in the space? What interests you?
- Are influencers tied to a global/regional marketing messaging as important pieces, or are they an on the side type of thing
? What gaps are influencers filling? Why them over traditional media?
- Can you explain the different types of influencers you work with and why?
- How do you like to be pitched influencers? What metrics and traits are you looking for?
- How do you determine success in an influencer relationship?
- What brand messaging do you tie in with esports?
- How do you determine success in an esports partnership?
- What’s your advice for an esports team looking at their first sponsor
? What trends in esports marketing are you monitoring closely?