#054 - Culture and Revenue in Esports and Gaming

with Jeff Pabst, CRO at FaZe Clan

Topics

00:00 – 01:30 Introduction
01:30 – 02:40 Pathway to FaZe Clan
02:40 – 04:00 Shazam and Monetisation
04:00 – 04:40 FaZe Clan Elevator Pitch
04:40 – 06:00 Gaming versus Esports
06:00 – 08:00 Content Creation Background
08:00 – 09:00 Cross-Pollination of Content
09:00 – 10:20 Keeping Authenticity
10:20 – 15:00 Partnerships and Culture
15:00 – 17:00 Educating Brands
17:00 – 19:00 Follow the Person or Brand
19:00 – 20:00 Acting as a Media Company
20:00 – 23:00 Gaming and Esports Partnerships
23:00 – 25:00 Reporting on Campaigns
25:00 – 27:00 Providing Value for Sponsors
27:00 – 31:00 Churning through Partners
31:00 – 33:00 Identifying Partners Needs
33:00 – 34:30 Metrics and ROI
34:30 – 36:00 FaZe / Champion Merchandise
36:00 – 38:00 Major Focus for Revenue Growth
38:00 – 44:00 Content is King
44:00 – 45:30 Gaming more like Music instead of Sports
45:30 – 48:00 Call of Duty Franchise League
48:00 – 49:40 Brands and Leagues
49:40 – 52:00 Sales and FaZe Structure
52:00 – 54:00 Global Aspect of Gaming and Esports
54:00 – 57:00 Prioritising Opportunities
57:00 – 59:00 Not Overextending Resources
59:00 – 1:02:00 Esports Brands and Trends
1:02:00 – 1:03:30 Major Roadblocks
1:03:30 – 1:05:30 Setting up for the Future
1:05:30 – 1:06:30 What’s Next
1:06:30 –END Closing Comments

 

Jeff Pabst

 

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