#060 - Business Development in Esports

with Matt Roche - Director of Business Development at Pittsburgh Knights

Topics
00:00 – 02:00 Introduction
02:00 – 03:30 Meeting through LinkedIn
03:30 – 05:15 Pathway to Esports
05:15 – 08:00 Pittsburgh Knights
08:00 – 10:15 Advantages with Pittsburgh Steelers
10:15 – 13:30 NFL and Pittsburgh Steelers Legacy
13:30 – 19:00 Localising Esports Teams
19:00 – 21:00 In-Person verse Online Engagement
21:00 – 25:00 Creating verse Acquiring an Esports Team
25:00 – 26:30 US Army Esports
26:30 – 33:00 Tier 2 Esports Landscape
33:00 – 40:00 Profit and Loss Statements for each individual team
40:00 – 42:30 Tip of the Iceberg in Business
42:30 – 45:00 Signing and Keeping Sponsors
45:00 – 49:00 Tracking ROI and Achieving Results
49:00 – 51:00 Understanding Expectations
51:00 – 53:20 Sponsorship verse Partnership
53:20 – 56:30 Hyper X – We’re all Gamers
56:30 – 1:05:00 Non-endemic market development
1:05:00 – 1:07:30 Industries that need to get involved
1:07:30 – 1:10:00 Jeffery Star Case Study
1:10:00 – 1:12:00 Marketing and Selling of Product
1:12:00 – 1:15:00 Exposure and Retention for Gaming Audiences
1:15:00 – 1:18:30 Brand Education and Adoption
1:18:30 – 1:21:00 Brokering Deals with Influencers
1:21:00 – 1:22:00 What’s Next?
1:22:00 – 1:23:00 Where to follow?
1:23:00 – END Closing Comments

Guest – Matt Roche

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Host – Chris Smith

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