#062 – Building Brands in Esports

with Markel Lee - Co-Owner & CCO at AoE Creative

Topics

00:00 – 02:00 Introduction
02:00 – 05:00 Building Brands
05:00 – 07:30 History and Pathway into Esports
07:30 – 12:00 Fighting Games Community (FGC)
12:00 – 15:00 Fear of the Unknown
15:00 – 21:00 Publisher support in FGC
21:00 – 25:00 Finding creative way to support
25:00 – 30:00 Building a localised esports brand
30:00 – 33:00 Houston Outlaws
33:00 – 35:00 Building a Legacy
35:00 – 37:00 Home and Away – Esports Games
37:00 – 39:00 Following Teams verse Games
39:00 – 43:00 Brands and Personalities
43:00 – 46:00 Audience per Esport
46:00 – 49:00 COD World League
49:00 – 50:00 Converting Gamers to Esports Viewers
50:00 – 52:00 Esports Publisher Support
52:00 – 59:00 AoE Creative
59:00 – 1:03:00 Focused Metrics, Growth and Community
1:03:00 – 1:05:00 Expressing Branding
1:05:00 – 1:09:00 Branding a Small Esports Team
1:09:00 – 1:11:00 Embracing your Brand
1:11:00 – 1:13:00 What’s Next
1:13:00 – 1:15:00 Understanding the need for Branding
1:15:00 – ENDs Closing Comments

Guest – Markel Lee

Host – Chris Smith

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