#029 - Building Brands, Attracting Traditional Media and Player Salaries

with Chris Derrick CEO of ORDER Esports

Topics:

00:00 – 02:50 – Introduction
02:50 – 04:10 Background in Product Development and Marketing
04:10 – 06:10 Traditional Media in Esports
06:10 – 09:15 Data and Reporting of Esports and ROI at Scale
09:15 – 11:40 Branding, Audience and Engagement
11:40 – 12:30 Partnerships, Sponsorship and Promotion
12:30 – 15:30 Traditional Sport Commercial Guidelines
15:30 – 19:30 Selling yourself and providing value to sponsors
19:30 – 22:00 AFL and Riot Games, League of Legends, Oceanic League
22:00 – 23:00 Role as CEO of ORDER
23:00 – 26:30 Crowdfunding Model
26:30 – 27:50 Listing your esports company (IPO)
27:50 – 29:30 Franchise Model of Leagues
29:30 – 31:40 Aligning with Publishers and Leagues
31:40 – 34:00 Elevator Pitch for ORDER – High Performance Culture
34:00 – 35:10 Founding Member – Gerard Murphy
35:10 – 37:00 Organisation Structure
37:00 – 39:15 Going Global
39:15 – 41:40 Local verse Global Partnerships
41:40 – 46:55 Education of the Esports Ecosystem
46:55 – 54:30 Starting and Building to a Tier 1 Team
54:30 – 56:30 What’s Next for ORDER

Chris Derrick

Twitter

ORDER Website

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