#064 – Brand Education for Gaming and Esports

with Gui Barbosa - Head of Business at nøline

Topics

00:00 – 02:00 Introduction
02:00 – 03:20 Mobile Gaming
03:20 – 05:20 Pathway into Gaming and Esports
05:20 – 08:00 Free Fire and Corinthians
08:00 – 10:30 Brazilian Sports Team Ventures
10:30 – 13:00 Gamers, Esports and Engagement
13:00 – 17:00 Difference between PC and Mobile Esports
17:00 – 18:30 Socioeconomics and Barrier to Entry
18:30 – 20:30 Brazilian Internet Infrastructure
20:30 – 24:00 nøline Agency
24:00 – 27:00 Educating brands on Gaming and Esports
27:00 – 30:00 Understanding Client Needs
30:00 – 32:00 Esports Content and Entertainment
32:00 – 35:00 Delivering the Right Message
35:00 – 38:00 Translating between Brands and Gamers
38:00 – 40:30 Identifying Objectives and Budgets
40:30 – 44:00 Industry Growth in the Future
44:00 – 46:00 Venture Capital and Investment Trends
46:00 – 49:00 LOUD Gaming House
49:00 – 51:00 Lacking Stars and Idols
51:00 – 53:00 Building Talent with Games Releases
53:00 – 54:30 Entertainment verse High Level Plays
54:30 – 56:00 Expectations of being a Gamer
56:00 – 57:20 Understanding Demographics
57:20 – 1:00:00 Building and Growing Together
1:00:00 – 1:02:00 Gratitude and Authenticity
1:02:00 – END Closing Comments

Gui Barbosa

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Host – Chris Smith

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