#89 - From corporate to startup. From adidas to esports

With Robin McCammon - Chief Commercial Officer at Excel Esports
Topics 00:00 – 02:38 Intro 02:38 – 03:25 Robin’s background 03:25 – 04:26 Sponsorship markets: Adidas vs. Esports 04:26 – 05:59 Advancement of personal sponsorship 05:59 – 07:53 Sponsorship of teams 09:08 – 13:07 Sponsoring two teams at once 13:07 – 14:49 Changing brands 14:49 – 18:40 Commercialisation of Esports 18:40 – 21:59 Similarities between MMA and Esports 21:59 – 25:46 Company structures 25:46 – 26:56 Leaving Adidas to go to Esports 26:56 – 30:19 The UK’s lapse in Esports development 30:19 – 33:17 Fan passion development in Esports 33:17 – 37:58 A needed roadmap for Esports investment 37:58 – 42:04 Case studies and proofs of concept 42:04 – 48:27 Traditional talent moving into Esports 48:27 – 49:21 What’s next for Excel Esports 49:21 – Closing comments Robin McCammon LinkedIn Twitter
Host – Chris Smith

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