#083 - Esports in South-East Asia. Bigger Than Mobile Games

With Allan Phang - Regional Head of Marketing & PR at EVOS Esports
Topics

00:00 – 03:01 Intro
03:01 – 04:23 Becoming a conference speaking regular
04:23 – 08:58 The importance of storytelling in advertising
08:58 – 11:37 From AirAsia to EVOS
11:37 – 17:47 Finding opportunities
17:47 – 21:07 How Allan’s work has changed
21:07 – 22:36 EVOS elevator pitch
22:36 – 26:01 Mobile vs PC Esports growth
26:01 – 29:19 Money, deals and investment
29:19 – 34:05 Language and content accessibility across SEA
31:03 – 33:31 Non-endemic sponsorship in SEA markets
33:31 – 39:53 Views and conversion and ad spend
39:53 – 47:06 Simplicity in influencer marketing
47:06 – 54:15 The place of mainstream media
54:15 – 58:12 The solutions to growth in the SEA market
58:52 – 63:26 Relevancy and engagement
63:26 – 70:25 Content & strategy
70:25 – Closing comments

Allan Phang

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Host – Chris Smith

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